. I think I found an answer. Create samples of your best dishes and take them to people in the street, give them a brochure and directions to the restaurant as they try the food. Lower coupons and / or termination of office menu around your place of business. Offer a "frequent flier" discount to groups of offices that regularly come for lunch price. (Remember their names and comp'ing or adding a free meal during their meal is always a memorable repeaters bring back and get word of mouth going way) Invite influential people in the community to a free tasting chef. Include people of the press, the chamber of commerce. . Your banker, etc. Sponsor local events, many cities / towns have a "Chefs night out" or "Taste of .." which is very popular with gourmets of the city.